Sales funnels are hush-hush words in the entrepreneurial world sometimes. The mysterious “sales funnel” has a strange connotation of being scary, or at least “really really hard.” Creating a basic sales funnel is something that people tend to avoid looking into, unless they’re sure they absolutely need to learn it.
But the thing is, sales funnels are an absolute requirement for your business to grow and earn money. You need a sales funnel in order to make any sort of money.
But never fear! I’m here today to tell you that creating a basic sales funnel doesn’t have to be scary or hard at all! In fact, it can take a few minutes of your day to set up.
Let’s create a super basic sales funnel together!
**Of course, if you just wanted me to create one for you, then check out how we can make that happen HERE**
Creating a Basic Sales Funnel
Here are the components to our basic sales funnel:
- Your favorite social media accounts.
- Your website and/or Facebook page.
- Your opt-in freebie.
- Your email sales sequence.
- Your package/service/product.
That’s all you need for this! Let’s look at each of these different components:
Your Favorite Social Media Accounts
This one’s very simple! All you need to add on any (well, all) of your social media accounts is a simple call to action.
You can put it in specific posts, but the main thing is to have it in your bio section.
That’s all you have to do for this part of the funnel. Next!
Your Website and/or Facebook Page
You can take two routes with this one: you can put this info on your website (which is HIGHLY) recommend, or if you don’t have a website or it’s currently under construction, use your business’s Facebook page.
If you are using your website (again, I very highly recommend that you do!), then you need to add a way to get your freebie, tied with your email marketing platform (MailChimp, ConverKit, etc.).
This basically comes down to preference, but you’ll need a form to collect subscriptions, with some copy that says something along the lines of, “Do you want this really awesome thing that I made for free? Get it by subscribing to my list here!”
For instance, look at mine for most of my pages (I used the forms in ConvertKit if you were wondering):
If you are using Facebook, you’ll still want that basic copy of “Do you want this really awesome thing that I made for free? Get it by subscribing to my list here!” BUT instead of embedding a form on to Facebook, you’ll share a link to a subscription page.
You can create these links using your email marketing provider like ConvertKit, MailChimp, MailerLite etc., or by using other Apps like Sumo.
Or, if you don’t want to bother with that on Facebook, you can do it manually:
Just ask people to DM you their emails, and keep a list in an excel spreadsheet (though that is very time consuming and I do not recommend that at all).
That’s all you need to set up yours website/Facebook. The next one’s a fun one!
Your Opt-in Freebie
So, you know that part of that copy where you said you’d give whoever signs up to your email list something for free? Now it’s time to make that thing.
It can be a lot of things! Mine in my example was access to my resource library, but here are some other options that might work better for you:
- A checklist
- A workbook
- An in-depth guide
- A video
- A series of videos, or mini e-course
- An email challenge
- Access to a private Facebook group
- A Trello board
- An eBook
- A secret blog post only for subscribers
- Or anything else you can think of!
You can make this freebie as simple or as complex as you want. Just be sure to make it!
Some quick tips:
- If it’s a book or list of some sort, use either Microsoft Word, Pages, or Google Docs to create it, then save it as a PDF.
- If it requires more design power than those products, than I love using Canva. It’s free!
- If it’s video that requires sharing your screen, I use Loom. It’s also free!
- If it’s an email challenge, then set it up as an email sequence that’s DIFFERENT than your welcome sequence, but keep your welcome sequence in mind while creating it (for dates, so that your new subscriber isn’t getting bombarded with emails from you!).
Get creating! Let me know what Freebie you created in the comments down below!
Your Email Sales Sequence
This is going to be a VERY basic rundown of a thing that can get so complex, it can take weeks to set up. But we’re going to do a simple one very quickly!
Here’s the step-by-step process:
- In your email marketing provider, connect your form subscriptions to the brand new sequence you’re creating (some providers call this an Automation instead).
- Create a new email in that sequence. Include the download link to your freebie, any links that you’d like to include (“Follow me on [insert social media platform here]” is popular). Also share your name, what your business is about, and any other relevant info here.
- Create another email in that sequence, setting it to go out 1-2 days after the first email (the first one should go out “immediately after added to the list”). This email should share a little bit more about you and your business, educate the reader on a topic similar to the freebie, then softly mention your paid offer at the bottom.
- Create one last email in that sequence, setting it to go out 1-2 days after that second email. This one is going to be where you hard sell your offer. Tell them about it, share what it will do for them, then tell them how they can purchase it.
BAM. Done. Email marketing. Now we have just one more step:
FINALLY we are at the grand finale. Your big package, or service, or offer.
All we need to do here is figure out how your new client/receiver of purchase will receive whatever they got from you!
Just make sure that your client has a way to pay for (I recommend PayPal) and receive (if it’s all online, I’d just email them) their offer from you.
And that’s it!
There you have it! That’s how you create a simple sales funnel in less than a day. Again, if you want my free guide to creating a more in-depth and customized sales funnel (with some copy to swipe!) be sure to sign up for my email list by clicking here!
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